![]() ![]() It’s been a series of unique challenges we’ve never come across before. We’ve been cautious with our employees and the talent when it comes to being in a room together. Then even conducting the signings was a challenge. Getting to the talent for signings was also tough since people weren’t really flying. There were backlogs for things like jerseys and helmets, which made it hard to procure the product for signings. The ability to acquire the goods and products was tough. KS: What have been the biggest challenges with conducting the in-person signings during the pandemic? It was a start to getting back to normalcy while living with and dealing with the pandemic. We were also able to start traveling and do signings with athletes again around May and June of this year. In June 2021, we got to do the Houston show, then the National in July. We were very excited for it, coming off a tough year in 2020. KS: 2021 saw the company being able to have big in-person signing events amid the pandemic, including the National. Overall, people love the products and they continue to sell out, so we want to keep providing opportunities to obtain them. While my Astros didn’t win the World Series, we’ll be commemorating the Braves’ title with a signed baseball product in March. For the baseball product, it’ll focus more on baseballs that include inscriptions or players who are harder to find. ![]() For Platinum mini-helmets, those will be geared more towards the high-end side. In addition to the regular product, we’ll also have Platinum. We’ll also continue to segment some of our products like football mini-helmets and baseballs. Every edition seems to sell out, so we wanted to do another one for collectors. Our very popular football jersey product is returning next year. JR: Looking ahead to 2022, we’re doing some World’s Greatest Card Chase products for baseball and football. KS: What are some of the newer upcoming Hidden Treasures products? It has been satisfying to see the line have this kind of longevity. My original feeling was just as people would open up packs of cards looking for their favorite players, they would want to open signed memorabilia products too. Conceptually, I thought we had something that could last, but from a practical standpoint at the time, longevity was hard to see. JR: You know, at the time we started it, I was only worried about that year. ![]() Did you ever imagine when it started that it would have this kind of longevity? KS: Jeff, TRISTAR Hidden Treasures has turned into a long-standing product for the company. To find out more about Hidden Treasures, as well as what TRISTAR has on tap for 2022, I had the chance to catch up with Jeff Rosenberg. All three items came already authenticated by TRISTAR, along with an info card detailing the accomplishments of the players. The Roy Sievers 8×10 and the Joe Pignatano baseball I pulled also included inscriptions. In addition to his signature, he also included his HOF year inscription. For a football mini-helmet, I pulled Cowboys Hall of Famer, Randy White. TRISTAR provided me with a couple of boxes to open for media review. Started almost 20 years ago, it has featured mystery products that include anything from signed 8x10s to autographed jerseys. Hobby Musings: TRISTAR Continues Hidden Treasures in 2022 – One of the longest-running products in the hobby is TRISTAR’s Hidden Treasures line. ![]()
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