![]() ![]() This is evident in the diverse group of racers he supports in all forms of motorcycle racing and riding. He says his customers’ palates for wheel appearance ranges from mild to wild and just about everything in between. Rad’s company is founded on personal choice. We want the customer to make that choice.” “There are so many brands out there and everyone has a preference. “We don’t do tires, simply because we don’t want to make that choice for the customer,” Holdcraft said. It’s another mark of his great understanding of the racing community’s preference. All of the assembly happens here and before every wheel leaves we make sure it’s perfect.”Īnd there is good reason for Holdcraft not sending out wheels with tires already mounted. “Glitz and glam is great, but we are also giving you the highest quality wheel possible. Just throw rubber on and go,” Holdcraft said. From the installation of the bearings and seals everything is done with extreme care and precision. Holdcraft’s quality control team ensures every wheel that leaves his shop is true and ready for the rigors of the street, dirt, or race track. “I love what we do.”Īt Rad Mfg.’s top-notch facility, the team of specialists does all the powder coating, anodizing and laser etching in-house. We use all American material and American machines,” Holdcraft said. It’s a situation where Holdcraft doesn’t have to rely on another company for any step in the process. Holdcraft has created the perfect environment to give the customer everything they want in a custom order. “We really appreciate the feedback, and we have taken everything all of these racers have told us over the years and made modifications to keep improving.” The quality and appearance of our product speaks for itself,” Holdcraft says. “I understand something important about the racing community They will get behind a quality product. It’s the years of experience, constant evolution and refinements that truly set Rad Mfg. ![]() Not to mention he can give you the coolest looking pit bike at the track. His deep understanding of the racers and riders in the industry is why his wheels so quickly became the choice of top custom, Harley, motocross, supercross, supermoto, hare scramble and freestyle bike owners.įor drag racers, Holdcraft offers many attractive options as well. He recognized what the motorcycle community really wants. As long as the customer knows what they want, we can do it, no problem.”Īs a huge motorcycle enthusiast Holdcraft, 38, says he “just stepped into” the performance wheel business. We can put any wheel on all different makes. “We like to branch out and take on projects when we can. “They knew exactly what they wanted so it was easy for us to do,” Holdcraft said. Rad Mfg.’s polished product is so striking and beautiful even famous custom builders, The Gas Monkey crew of Texas, requested a set for a high-end custom build. ![]() ![]() Holdcraft’s wheels can be seen in use on some of the world’s most trick, high-performance dirt bikes, street bikes, pit bikes and bicycles. “It’s tenfold how much better the wheels will make the bike look,” said Rad Mfg. For owners of all different types and makes of motorcycles, Rad’s gorgeous and ultra-desirable, sweet wheels are a must-own. One of the easiest and most effective ways to upgrade the appearance of any vehicle is to add a set of attractive, eye-catching performance wheels. Striking, glossy, vivid wheels, shiny powder coated spokes, gleaming anodized spoke nipples and slick, sparkling laser-etched hubs yes welcome to a motorcycle wheel utopia – Rad Manufacturing. ![]()
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